The Projection of Life-Needs (ServiceKey® Research Study) by Michael D. Barnett, M.S.

To what extent do Life Needs shape perception? The purpose of this study was to investigate whether individuals tend to project their basic Life Needs as measured by ServiceKey® onto neutral stimuli.

New Behavioral Customer Service Assessment Released

PsyMetrics Global, a pioneer in online behavioral sales assessments, has released ServiceKey®, a behavior-based customer service assessment. ServiceKey® at last allows recruiters and coaches to transcend the vagueries

ServiceKey Predicts Service Performance Conclusion

ServiceKey (The Barnett Assessment of Service Behaviors) predicts exceptional customer service perofrmance

ServiceKey Predicts Service Performance

Conclusion The purpose of this study was to investigate the construct validity and criterion validity of ServiceKey® by examining the relationship between ServiceKey® scores and the number of