SalesKey ROI Case Study

A Fortune 500 company has been using SalesKey for nearly four years. During that time average gross sales per salesperson has more than doubled and turn-over has decreased from 56% per year to just 17%. Company execs credit two major factors for the improvements: hiring smarter with SalesKey as a critical component of the selection process; and, training managers in Barnett’s Four Levels, enabling front-line supervisors to spot problems earlier and coach more effectively to behaviors that directly add to the bottom line.

Starting compensation for new reps is approximately $46K plus bonuses. It typically takes nine months before the company terminates a poor producer. So the company has invested $34K in lost salary, not counting recruiting costs or the cost of flights and hotels for two weeks of new hire training.

Let’s assume that SalesKey assessments and training from PsyMetrics Global is only responsible for 10% of the improvement. Just looking at the salary losses from hiring the wrong people, SalesKey saved the organization approximately $2.73 million last year while spending less than 6% of that sum.

That’s an ROI of 94.5% — and that’s not even counting the increase in sales volume.